As the great man's guest must produce his good stories or songs at the evening banquet, as the platform orator exhibits his telling facts at mid-day, so the journalist lies under the stern obligation of extemporizing his lucid views, leading ideas, and nutshell truths for the breakfast table.
Cardinal J. H. Newman, Preface to The Idea of a University, 1852

Monday, December 7, 2009

Kit Kats, Fairtrade and the Rainforest Alliance

Does Nestlé's annoucement that Kit Kat is going fairtrade mean I can start eating Kit Kats again? Boycotting Nestle has been second-nature for decades (because of their appalling record promoting formula milk to mothers in poor communities - see http://www.babymilkaction.org/)

The thing is, it sounds like they are going for the real thing: proper Fairtrade certified fairtrade, not the fairtrade-lite that is the fashionable Rainforest Alliance certification. So it sort of makes Nestle an ally in the RFA-Fairtrade debate.

I don't know, I can't help being suspicious and it's not convinced the Boycott Nestle people. I'll stick to fairbreaks or chocolate from the co-op where possible.

Added later - some people think it brings fairtrade into disrepute.
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